Netflix Gets Interactive with Choose Your Own Adventure Content

The long rumored tales of Netflix creating a “choose your own adventure” genre has officially been confirmed. Today the streaming giant announced the release of its first interactive kids show, “Puss in Book: Trapped in an Epic Tale.” In this story, Puss becomes trapped in a book of fairy tales. Faced with a number of challenges, the heroic cat calls on the audience for help. Should he venture into the world of Sinbad, or Snow White? Should Goldilocks’ bears be friendly, or grumpy?

The second addition to the SVOD’s interactive lineup comes July 14 with “Buddy Thunderstruck: The Maybe Pile,” which Netflix made with American Greetings Entertainment and Stoopid Buddy Stoodios, the creators behind “Robot Chicken.”

Netflix isn’t the only company trying to tackle interactive online videos, just last month Nickelodeon introduced a brand-new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. But, with more than 100 million subscribers, Netflix definitely has the best shot at reaching a wider audience.

At launch, the interactive stories will work on most newer smart TVs, streaming boxes, and iOs devices. Apple TV, Chromecast and Android phones and tablets as well as web viewing aren’t supported for now. But Netflix is looking to eventually bring the format to additional platforms.