Peter Guber Bets on VR with NextVR Investment, Advisory Role
By Sahil Patel
NextVR, a tech company that focuses on developing live and on-demand virtual reality experiences, has formed a new advisory board that will be chaired by longtime entertainment kingpin Peter Guber.
Guber is also making an investment in the company, with an eye toward helping NextVR build on its existing work with sports leagues, musicians, and entertainment companies to create VR content that bring viewers into live experiences.
“For those who haven’t experienced it yet, it’s hard to imagine what NextVR is capable of delivering with their live virtual reality technology. They have engineered the closest thing to putting you in the best seat in the house virtually that is possible,” said Guber in a statement. “It’s a game changer for live sports, festivals, concerts, shopping, and travel.”
Guber is currently the founder and CEO of Mandalay Entertainment, co-owner of the Los Angeles Dodgers and Golden State Warriors, and chairman of Dick Clark Productions, which produces live televised events including the Golden Globe Awards, the Billboard Music Awards, and the American Music Awards, among others. He’s also the former chairman of Sony Entertainment. (In other words: He’s got a lot of pull in helping NextVR grow its business.)
To date, NextVR has produced VR content for a range of sports, music, and entertainment partners including the NBA, the NHL, Fox Sports, NASCAR, and the band Coldplay.
On the advisory board, Guber will be joined by two other notable sports and entertainment executives: Scott Teissier, former EVP, CTO, and chief digital strategy officer for Turner Broadcasting, and Doug Perlman, who held leadership roles with the NHL and IMG before starting Sports Media Advisors, a firm dedicated to the intersection of sports, television, and digital platforms.