Quick Breaks: Hulu Gets ‘Seinfeld’ Rights; ABC News Hires Dan Silver

Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to tips@thevideoink.com.

Content

A trailer for the original short film from Marriott Content Studio, “French Kiss,” is now available on its dedicated website and Marriott Hotels’ YouTube channel (and right above this sentence). Tyler Ritter stars in the film, which follows his character, an American in Paris, as he follows a mysterious French woman and his missing laptop (or so it seems from the trailer). John Gray wrote and directed “French Kiss,” which is executive produced by Sander/Moses Productions. “French Kiss” will debut on May 19.

Influencers

President of ABC News, James Goldston, announced that he’s hired Dan Silver of ESPN Films to serve as the executive producer for ABC News Digital. In the role, Silver will oversee the ABC News digital editorial team. At ESPN, Silver supervised the development and production of several videos in the “30 for 30” series. In his eight years at the company, he also oversaw the making of documentaries “Winning Time: Reggie Miller vs. The New York Knicks,” “Once Brothers,” “Silly Little Game,” “The Two Escobars,” and “The Hawaiian.” Silver’s experience in a variety of media formats is part of what prompted his hire at ABC.

Platforms

Seinfeld episodes are coming to Hulu

Hulu has gotten SVOD rights to “Seinfeld,” meaning Sony Pictures Television will let all 180 episodes of the NBC series live on the streaming video service. The deal is said to be valued at around $180 million. So far, a few episodes of “Seinfeld” have appeared on Crackle, Sony’s video platform where viewers can find Seinfeld’s digital series, “Comedians in Cars Getting Coffee.” The sitcom is still airing on television on TBS, as well.

The CW Network wants to turn its digital studio, CW Seed, into an OTT network, as first reported by The Wall Street Journal. The initiative will begin on May 1, with a CW Seed mobile app going live on both iOS and Android, with additional OTT apps to come out on Chromecast and Xbox shortly after. Roku and Apple TV apps should debut later in 2015. According to WSJ, CW’s executive VP of marketing and digital programs, Rick Haskins, called this digital expansion “a great opportunity to create a second brand.” He added, “We plan on expanding aggressively.” CW Seed has picked up programming like the “Veronica Mars” spin-off, “Play It Again, Dick,” and the DC Comics series, “Vixen.”

Advertising

Bill Gates’s photo and video licensing company, Corbis, has acquired media agency Plaid Social Labs with the aim of offering brands more opportunities for exposure across video/social media platforms like YouTube, Vine, Snapchat, Twitch, Instagram, and others. Corbis will bring Plaid into its Branded Entertainment Network, which the company launched a year ago to help advertisers showcase their products in video and music entertainment. The dollar amount of the purchase remains undisclosed.

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