Say Hello to Facebook’s New Ad Format

This article originally appeared in [a]list Daily

By Robert Workman

Facebook is always looking for ways to catch its social base’s attention with fresh advertising, and it may have just struck gold with a new format it intends to introduce in spades — the cinemagraph.

Adweek has reported that Facebook, through both its own site and its wholly-owned Instagram page, will encourage brands to try out the new format, which looks particularly eye-catching because it encompasses two types of media — video and photograph (hence the name).

“You’re going to start seeing a ton of these on Facebook,” said an advertising executive who has seen Facebook’s guide on the new format, which has been named “Hacking Facebook Autoplay.”

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