SVOD Service Kidoodle.TV Gets Three New Content Partners
Kids-centric SVOD service Kidoodle.TV has added three new series that originally aired on YouTube.
“Alex & the Kaleidoscope” from True Blue Media will be available on the service alongside Rainbow Songs Inc.’s “Dinostory” and BrightMoon Productions’ “Tea Time with Tayla.” All series will show up on Kidoodle.TV in “the coming weeks.”
The three shows have a cumulative audience of 74 million on YouTube, according to A Parent Media Co., which owns Kidoodle. The idea of bringing them to this new platform is to allow children to search for age-appropriate shows safely — in other words, without coming across YouTube’s unpredictable slew of content for older people. The kids’ platform includes parental controls such as viewing time limits and curfews.
Kidoodle’s new content partners will also get an additional opportunity to monetize on the SVOD platform, where creators who drive lots of viewership are eligible for bonuses.