Time Inc. Video Promotes Duo to Head Originals and Branded Entertainment
Time Inc. Video has promoted Mike Beck and Ian Orefice to senior executive producers, overseeing original programming, branded entertainment, development and production across all platforms and channels for the media giant’s portfolio.
They will continue to report to J.R. McCabe, Time Inc.’s SVP of video.
According to the August 2015 comScore data, Time Inc.’s unique video views are up 157% year over year, and total videos started are up 399% year over year. Last month, it debuted “New Orleans Here & Now,” the first premium video content produced in its partnership with Rampante. This fall, its premieres will include “Sports Illustrated Films.” The company has numerous other media brands to serve as vehicles for video content, including People, InStyle, Real Simple, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine.
Time Inc. isn’t alone in its streaming strategy. As the publishing business continues to contract, giants of the print world are making big pushes into the online video space, from Condé Nast and Meredith to the New York Times. Last week, the 110-year-old “show business bible” Variety announced a deal to bring exclusive video content to OwnZones Media Nework’s SVOD platform.
Beck joined Time Inc. in 2007, and produced some of the company’s first digital series. In his new role as senior executive producer, development and production, he will coordinate a sweeping effort to develop original content projects with external production partners, and coordinate all editorial, native and branded content productions. His team will oversee all Time Inc. Video studios in New York (including the new studios at 225 Liberty St., scheduled to open later this year), Birmingham, Alabama, and Los Angeles.
As senior executive producer of original and current programming, Orefice will develop and execute programming that brings Time Inc.’s franchises to life through video across all platforms, including digital, TV and OTT. He will manage in-house editorial production staff, as well as relationships with co-production partners. Earlier in his tenure with Time Inc., Orefice oversaw the company’s first-ever live daily program (“SI Now powered by Ford”) and executive produced more than 25 hours of shows across broadcast and cable networks. His first job with the company was a executive producer for Sports Illustrated Video, where he created the brands’s video production unit, setting the stage for the upcoming Sports Illustrated Films initiative. He went on to oversee an expanded brand portfolio that included Time, Fortune and Money. In that role, he executive produced productions of Time’s documentary film unit, Red Border Films. Prior to joining Time Inc. he produced video programming for CNNMoney.