Twitch Lands a 2-Year Streaming Deal For Blizzard Entertainment E-Sports Events
Twitch, the gamer focused social video platform, has announced a two-year worldwide collaboration with game developer and publisher Blizzard Entertainment. Under the new agreement, Twitch will receive third-party live streaming rights to select Blizzard esports content, and special game content for Twitch Prime subscribers. Financial terms of the deal were not disclosed.
Starting today through August 10, current and new Twitch Prime members will receive a Golden Loot Box for “Overwatch,” containing a guaranteed legendary item for one of the game’s heroes along with in-game items. Subscribers will receive 10 additional “Overwatch” loot boxes containing more in-game content over the next coming months.
“We’ve had great experiences and a long history of working with Twitch,” said Frank Pearce, chief product officer and co-founder of Blizzard Entertainment. “This landmark agreement with them will help us bring some of the most exciting esports action in the world to Twitch fans and everyone who follows Blizzard esports”
Some of that action includes “Heroes of the Storm” Global Championship (HGC), “StarCraft II” World Championship Series (WCS Circuit, “Hearthstone” Championship Tour (HCT), “Hearthstone” Global Games (HGG), “World of Warcraft” Arena Championship, and “Overwatch” APEX League.
The agreement marks the second major video rights deal to come out of the growing e-sports industry, following BAMTech which, in December guaranteed $300 million over seven years to distribute “League of Legends” tournaments for creator Riot Games.