Twitch, Old Spice Promotion Smells of Success

This article was originally published in [a]list Daily

By Robert Workman

Earlier this month, we reported that Old Spice was teaming up with Twitch for a promotion where commenters could take control of a man’s actions in the woods for three days, along with a number of other wacky events tied in with the campaign. As a result, the promotion was a big success, leaving both parties smelling like a rose.

The “Old Spice Nature Adventure,” which took place this past week, managed to gain 2.65 million total views, with 1.4 million chatters taking part to see what happened next for the man in the woods. The top commenter managed to throw out 1,900 different comments during the session alone.

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