Twitch Partners with Crunchyroll to Stream 120 Hours of Non-stop Anime

Twitch, the gaming-focused social video platform, is looking to expand its audience to encompass anime fans. The social video platform has partnered with anime streaming powerhouse Crunchyroll to broadcast a 5 day anime marathon. The marathon will feature episodes from more than 15 different anime series, including “Yuri on Ice,” “Mob Psycho 100,” “Miss Kobayashi’s Dragon Maid,” and “Rokka: Braves of the Six Flowers.”

According to Annie Berrones, Director of Emerging Content Marketing at Twitch, “Anime content on Twitch always sparks a lot of positive feedback from [the] community given how gaming and anime culture have borrowed a lot from each other.”

Berrones hopes this marathon will be able to tap into this passion of the community in a much more “robust fashion than ever before.”

And in celebration of the marathon, which starts at 3:30 pm PT on July 27, Twitch will release brand new emotes themed after some of the featured series.

“We’re bringing two powerful fandoms together around our shared passions, and we look forward to introducing new viewers to some of our favorite anime series starting next weekend.” said Kun Gao, Co-Founder and General Manager of Crunchyroll.

Crunchyroll joins several other content providers that have aired marathons of TV programming on Twitch in the past. Marathons include “Bob Ross’ The Joy of Painting,” Julia Child’s “The French Chef,” “Pokémon,” “Power Rangers,” “Cosmos: A Personal Voyage,” “Mister Rogers’ Neighborhood,” and “Mystery Science Theater 3000.” The Crunchyroll partnership marks the first Twitch marathon to represent the broader anime scene.