Warner Bros. Fills Out Creative Ranks for ‘Blue Ribbon’ Digital Studio

By Sahil Patel

Warner Bros. has made a slew of creative hires and appointments for Blue Ribbon Content, its in-house digital series production studio.

Warner Bros. Animation’s SVP of creative affairs Peter Girardi is adding the same responsibility at BRC. His new role will be SVP of creative affairs at Warner Bros. Animation and BRC. He will lead on the creative development of all new programming for the digital studio, as well as oversee creative matters for existing projects at BRC.

Girardi will report to Sam Register, president of Warner Bros. Animation and Warner Digital Series.

Joining him is Zoe Friedman in the role of SVP of development. Her day-to-day role will include developing and overseeing the production of short-form comedy series. She will also be responsible for developing experimental concepts for programming, and establishing relationships with new creative talent and production partners for BRC.

Continuing down the line, Lance Sloane has been hired as VP of development and production. He will be responsible for “managing the process” of creating programming, the company said. This includes managing cross-divisional collaboration within Warner Bros., as well as overseeing production and operational matters with outside production companies, and onboarding new creative partners and attaching talent to existing projects. He comes to BRC from Warner Bros. Home Entertainment, where he produced digital projects such as “Mortal Kombat,” “H+,” and “Aim High.”

Finally, Alexandra Davis, a former head of pop culture programming at AwesomenessTV, has been tapped to serve as

Justice League

BRC’s director of development and production. She will work with Friedman and Sloane on new programming ideas, with an emphasis on “experimental social series concepts,” the company said. Davis will also run point on BRC’s partnership with Alloy Entertainment to create digital content, and represent the studio at film festivals and universities as part of its talent recruitment efforts.

BRC was launched by Warner Bros. last year with the mandate to develop and produce live-action and animated short-form programming for a variety of digital platforms.

The studio’s current slate includes a live-action “Mortal Kombat” series called “Mortal Kombat X: Generation,” to be distributed by Warner Bros. Interactive Entertainment; the animated series “Justice League: Gods and Monsters Chronicles” for the Warner Bros.-backed Machinima; “The Vixen” animated series for CW Seed; and the “Batman: The Animated Series” virtual-reality experience, which BRC is producing in partnership with OTOY Inc.

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