WeBuyGold Launches First Original Show ‘The Bless Up’ Starring DJ Khaled

WeBuyGold is launching a new music-focused lifestyle brand that creates original programming with a focus on Stories content. The company is developing several original short-form series with some of the world’s most popular and emerging talent in the music industry. The company’s first show “The Bless Up,” which follows mogul and social media king DJ Khaled as he spends a day with fans to “bless them up” and help turn their life around, is set to debut today on WeBuyGold’s Instagram Feed.

But, “The Bless Up” isn’t the only thing Khaled is going to be starring in, WeBuyGold announced that the DJ will serve as WeBuyGold’s Creative Director. In the new position, Khaled will assist in developing, producing and appearing in WeBuyGold’s original content while also curating and exposing new music talent.

WeBuyGold was launched out of digital media company Naritiv Inc., one of the first companies to develop branded Stories content for Snapchat and Instagram. The company’s initial programming will live exclusively on each part of Instagram from the Feed, to Stories, Live and the newly launched Photo Slideshows.

“We believe the Stories format is the future of how audiences will consume and share original content,” said Dan Altmann, co-founder of WeBuyGold. “We’ve spent the last three years developing Stories content for the world’s largest influencers and brands at Naritiv. Our team’s vast experience and understanding of Stories will enable us to engage audiences in new ways.”

Founded by Dan Altmann and Eric Posen, the WeBuyGold team includes Emmy Award Winners from CBS and FOX as well as content producers and executives from Refinery29, Nike and Conde Nast.