Influencer Marketing is on the rise and online marketing is a key ingredient for influencers. This ascent has, in turn, underlined the need for someone or something to manage online campaigns.
So we decided to put together some tools that may help influencers in the management of their online campaign.
Here’s our pick.
Buffer is an application that interfaces with social media accounts like Twitter, Facebook, LinkedIn, Google+, etc which allows users to schedule their posts on these accounts. In addition to scheduling posts, Buffer also offers suggestions to its users on topics that are trending around the globe. It also gives data around their suggestions that tell users metrics like number of views, clicks, likes, etc.
Buffer takes on a very important aspect of a social media manager: managing your posts. While a single random post may be good, it may not be good enough. Where a single post may generate few likes, re-posting it at intervals may generate much more traction. Factor a global audience from different time zones and you’ll see how Buffer with its scheduling and managing features helps influencers connect better with their followers. Studies have analysed and come up with times most favourable to post on various platforms, thus reinforcing the importance of Buffer.
As an influencer, it is also important to keep abreast of the latest trends that interest your community. Chances are that if it piqued your interest, it may do the same to your followers. Buffer allows users to search for latest trends or subscribe to RSS feeds which they can then post/ repost on their social media accounts.
How to Use
To use Buffer, create an account and include all your social media accounts that you would like to manage. After setting up your accounts, you can select any account and their respective queues to which posts can be added or scheduled. You can also manage the schedules of each account individually and analyse various metrics too. There is also a ‘Suggestions’ feature that lets you search for trending stories around keywords.
Videozyme allows users to make existing videos more interactive by allowing them to add CTAs, hyperlinks, annotations or simple texts to their videos. Videozyme lets anyone (even the least tech-savvy of all) do this with ease thanks to the brilliance of this tool which makes the task really simple.
Back in 2013, studies showed that adding a CTA to a video improved click rates by a staggering 380%. Since then CTAs have been an integral part of online marketing videos because CTAs are a great way for your audience to reach out to you and for you to direct them to a potential sale. For something as simple as adding a CTA or URL to your video, Videozyme ensures that anyone with access to the internet can do it with ease. This means not having to worry about hosting the video, buying expensive software and dealing with complicated software.
How to Use
Videozyme does not host videos but believes in leveraging the might of YouTube’s video hosting infrastructure. Here’s how easy Videozyme is to use:
- Upload your video to YouTube.
- Import your YouTube video to Videozyme.
- Add your CTAs, annotations and text.
- When you like your new version, generate an embedded link that you can use anywhere you want (blogs, websites, etc).
This is how you can easily integrate remotely hosted videos on your blogs/ websites.
How do I find topics that are trending? Where do I stand in comparison to my competitors? Which influencers are people listening to?
Buzzsumo is the answer to these and many other questions surrounding popular content, metrics and analysis.
Buzzsumo offers a few things of interest to influencers. Firstly, it allows users to find relevant and popular content for any keyword. In lieu of searching online and going through different websites, Buzzsumo does all the heavy lifting by searching through websites and listing them to the user. Not just that, Buzzsumo also shows how effective these posts are on different platforms like Facebook, Twitter, LinkedIn, to name a few.
Buzzsumo also gives you various metrics like number of followers, replies, retweets, etc for influencers and /or your competition for any keyword which can help you understand what is working/ not working for them.
While content may be key for an influencer, popular/ trending content is the real deal. While your metrics are important, your competitor’s are too. In short, Buzzsumo can help search and curate content more efficiently by focusing on things that seem to work in social media and discarding those that do not.
How to Use
Buzzumo is vast, has endless options but is easy to begin using. Login, type any keyword in the search bar and Buzzsumo gives you a variety of results for that keyword like relevant content, what was most shared, trending topics, influential authors, top influencers, analysis of various links and much more.
Provided by Google, this analytic service gathers all kinds of data for websites, analyses it and presents stats to the end user.
Google Analytics is exhaustive and can track almost anything that you want to execute.
Some of the things Google Analytic allows you to evaluate: sources of traffic, a customer’s journey in your domain, conversions, demography of your audience, content experiments, visitor-interaction on every page, site-searches, to name a few.
Measuring the outcome of your efforts is essential for any business. Needless to say, it can highlight your goals, strengths and shortcomings. Imagine being able to track the effectiveness of anything that you place on your web page and imagine all the possible combinations for every option on every page. Now imagine mining this enormous amount of data all by yourself from scratch. Phew!
Powered by the might of Google, Google Analytics let’s us have all that information at a fraction of the effort so that our efforts can be put where it matters the most: into our business.
How to Use
Enable Google Analytics on your website by signing up your website/ blog, generating a tracking code, installing the tracking code on your web pages and setting up goals. Sit back and enjoy the data that you get back in return.
5. Search Engine Optimisation (SEO) Tools:
SEO tools allow you measure the quality of your website against online searches. SEO tools not only help in gaining traction for your website, but also help in improving your website. Enhancing the user experience, fixing bugs that hinder traffic or conversions, perfecting the contents of web pages, gaining the trust of online users are some of the payoffs of having a well-oiled, optimised and valuable website/ blog. And these tools make it a lot easier for you to achieve these goals.
Studies report that Google serves around 40,000 search queries per second. Search engine users are more likely to click on one of the top 5 suggestions thrown back at them. These highlight the importance of SEO in today’s competitive online spectrum.
There are a lot of SEO tools, both free and paid, which you can benefit from. Google Analytics, Buzzstream, Moz, AWR Cloud are some of the popular names offering SEO solutions. Simply type the URL you want to scrutinise and start checking their scores, bugs and fixes for different elements on the URL.
We hope our compilation was helpful. Please share your feedback in the comments section.