Buzzfeed Streams Branded Content Using Vidpresso Platform

Facebook has specific guidelines for verified partners who want to use branded content marketing. Vidpresso has recently added support for allowing media publishers to produce live streams with branded partnerships. Buzzfeed was able to produce a live stream for its Buzzfeed Animals page featuring puppies in partnership with Subaru today using the Vidpresso platform.

Subaru Sponsored the live stream produced by Buzzfeed on their Buzzfeed Animals page.

Viewers of the stream quickly began naming the puppies and collectively the live audience created back stories for each puppy. Lily the Shibe was a stream favorite.

Branded content allows third party sponsors and brands to have access to additional streaming metrics and even allows them to add money to a post’s boost fund.

You can see the full stream on facebook here.