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Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now caught in a wave of cybersecurity threats, confidentiality scandals, and the questionable practices of Silicon Valley giants. For years, tech companies operated in largely unfamiliar landscapes, but the race is on to get a handle on the future of data. Welcome to the privacy era, where addressing the effect of a personal-information free-for-all is an urgent priority.

Photo by Kelly Sikkema on unsplash

Amp up on your First-Party Data Incrementally and Contextually

Here are 7 examples of value exchange that work:

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Areeya Lila

Marketing AI Tech Entrepreneur and Mom of twins and a whippet. Startup advisor, D&I, AI-bias, sustainability, scuba diving & paddle boarder.