Published in


Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now caught in a wave of cybersecurity threats, confidentiality scandals, and the questionable practices of Silicon Valley giants. For years, tech companies operated in largely unfamiliar landscapes, but the race is on to get a handle on the future of data. Welcome to the privacy era, where addressing the effect of a personal-information free-for-all is an urgent priority.

Photo by Kelly Sikkema on unsplash

Amp up on your First-Party Data Incrementally and Contextually

Here are 7 examples of value exchange that work:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Areeya Lila

Marketing AI Tech Entrepreneur and Mom of twins and a whippet. Startup advisor, D&I, AI-bias, sustainability, scuba diving & paddle boarder.