【品牌的第n種可能 】 feat. Bernard Kafui Sokpe │n=10 品牌 x 顧問vs.客戶(影片)

品牌專案中,客戶與顧問端應該各自扮演什麼樣的角色,才能確保專案成果符合客戶需求卻也同時超乎期待呢?

[ Bernard Kafui Sokpe │顧問公司Brandmeister Consultancy的創辦人及CEO。Brandmeister Consultancy協助企業提供品牌方面的諮詢及方法。Bernard 曾在品牌端以及顧問端工作過,目前則創立Brandmeister顧問公司。]

【品牌的第n種可能】 feat. Bernard Kafui Sokpe │n=10 品牌x 顧問vs.客戶

我們分享過單純從顧問端的角度談論品牌化,也邀請過品牌端分享「品牌化」對他們的重要性。但你/妳可曾好奇,在一個品牌專案中,顧問跟客戶之間究竟存在著什麼差異性?

Bernard曾在顧問及客戶端工作過,我們特地邀請他來分享,究竟在一個品牌專案中,顧問與客戶雙方各自扮演了什麼樣的角色與功能。

  1. 客戶「掌握」進度,顧問發掘「創意」
  2. 雙方必須合作,才能達到成功的品牌化目標

【The nth possibility of branding】 feat. Bernard Kafui Sokpe │n=10 Branding x agencies vs. clients

We have invited brand agency to share their ideas about branding, and also, invite founders to share their thoughts about the role of branding in their business.

However, have you wonder what are the functions of clients and agencies in a brand project?

Bernard has worked on the client side and agency side here is his thoughts about what’s different between clients and agencies.

  1. Clients control process, agencies develop and create ideas
  2. They need to work together to achieve a successful brand objective

#limitlessbranding #brandingN

歡迎分享、追蹤、留言!
也跟我們説說你的品牌視角吧!

VIEWPOINTS branding

我們是品牌視角!用獨特的觀點,發掘隱含在生活中的大小品牌元素! 透過專欄文章,分享對於生活中與品牌相關的看法。我們也期待能引發你/妳對於品牌的興趣,一起用不同的角度看這個世界!

品牌視角 VIEWPOINTS branding

Written by

我們用獨特的視角,發掘隱含在生活中的大小品牌元素! 透過專欄文章,分享對於生活中與品牌相關的看法。除了分享我們自己的看法,我們也希望能引發你/妳對於品牌的興趣,一起用不同的角度看這個世界!

VIEWPOINTS branding

我們是品牌視角!用獨特的觀點,發掘隱含在生活中的大小品牌元素! 透過專欄文章,分享對於生活中與品牌相關的看法。我們也期待能引發你/妳對於品牌的興趣,一起用不同的角度看這個世界!

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade