【品牌的第n種可能】feat. Two Nguyen │n=5 品牌x 新創企業 (品牌顧問端) (影片)

新創產業最常面臨到的問題是,擁有很多很多的想法,但只擁有非常有限的資源。在這樣的條件限制下,如何精準地思考品牌策略,成了新創企業的主要挑戰之一

品牌視角 VIEWPOINTS branding
VIEWPOINTS branding
3 min readMay 2, 2019

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【品牌的第n種可能】feat. Two Nguyen │n=5 品牌x 新創企業 (品牌顧問端)

[Two Nguyen│天生的創業家,從理科背景轉換跑道成為品牌設計師,目前已成立兩家品牌顧問公司,為tea agency與Hands Collective的共同創辦人。] Hands Collective: https://www.handscollective.com/

新創該如何在有限的資源下,精準運用品牌策略幫助事業奠定良好基礎? 聽聽Two如何用3個問題,來幫助新創更聚焦、更有效率的思考品牌策略!

問題一:想想看,誰是你的高價值客群?誰願意試用你的產品、給你回饋,協助改善產品?

問題二:你的產品正在「對抗」誰?或是正在解決什麼問題?

問題三:你的產品的獨特性是什麼?能用什麼新的體驗方式去呈現?

【The n(th) possibility of branding】feat. Two Nguyen│n=5, Branding x Startups (from agency side)

How do startups precisely apply brand strategy to build a solid foundation for future growth? Two provides three questions to help startups thinking brand strategy in a more focus and efficiency way.

●Q1: who are your high-value customers? Who would like to give your product a try? And give you feedback to help you improve products?

●Q2: what is your product fighting with? Or what problems that your product is solving?

●Q3: what is the uniqueness of your product? Can it be experienced in the way that no one has used before?

#limitlessbranding #brandingN

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品牌視角 VIEWPOINTS branding
VIEWPOINTS branding

每個行為背後都有個值得探索的想法,成就了每個獨特的『品牌』。我們探索著這些想法,用品牌的角度解讀這個 世界透過文字、影音,將多元的品牌概念深入淺出地傳達給更多人