【品牌的第n種可能 】feat. Kelly Wu │ n=6 品牌x美術館 (影片)

我們許多時候都無法記得我們參與活動的每個細節,但卻會記得某些令人印象深刻的時刻,原來這背後是有原因的。美術館做品牌,為什麼該以此為重點呢?

[Kelly Wu │ 熱衷於藝術的品牌工作者。擁有豐富的廣告、行銷經驗,相信 “The smart approach can influence people’s decision-making”]

【品牌的第n種可能】feat. Kelly Wu │ n=6 品牌x美術館

你是否也曾經遇過一個狀況,花了3個小時逛了美術館,離開時卻不記得你看了什麼?

聽聽Kelly運用「峰終理論(Peak-end rule)」解釋,為什麼美術館的品牌經營必須創造記憶點!

1. 一般人對於生活的感知,分成「經驗的我」與「記憶的我」,我們經歷很多事,但實際納入記憶中的卻很少

2. 大學生活1400多天,我們卻可能只對其中的100天有印象。去了演唱會,你可能忘記曲目,卻記得小孩的哭鬧聲

【 The n(th) possibility of branding】feat. Kelly Wu │ n=6 Branding x Museum

Is this familiar to you, you spend 3 hours in a museum, but you barely remember any displayed artwork when you left?

Kelly is here to share her knowledge about why branding in museums should focus on creating an unforgettable moment.

1. Our perception to daily life can separate into “experiencing self” and “remembering self”. We experience many things but only remember very few.

2. In our over 1400 days of college life, we could possibly remember 100 days of that. You may not remember what were the songs of the concert, but you might remember the baby crying.

#limitlessbranding #brandingN #museum #PeakEndRule

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我們用獨特的視角,發掘隱含在生活中的大小品牌元素! 透過專欄文章,分享對於生活中與品牌相關的看法。除了分享我們自己的看法,我們也希望能引發你/妳對於品牌的興趣,一起用不同的角度看這個世界!

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我們是品牌視角!用獨特的觀點,發掘隱含在生活中的大小品牌元素! 透過專欄文章,分享對於生活中與品牌相關的看法。我們也期待能引發你/妳對於品牌的興趣,一起用不同的角度看這個世界!

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