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New thinking, strategies, and creative for the restaurant, food, beverage, and hotel industries

Untangling New Restaurant Terminology

Untangling New Restaurant Terminology

The rise of “spooky” kitchens
Go to the profile of Aaron Tovi
Aaron Tovi
Jun 4, 2021
How to use Sensory Marketing for Your Restaurant

How to use Sensory Marketing for Your Restaurant

Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay…
Go to the profile of JP Myler
JP Myler
May 24, 2021
Branding Bull Stories: Bull in a China Shop

Branding Bull Stories: Bull in a China Shop

Bull metaphors can inspire how brands are built. In this story, we discover a better meaning for “bull in a china shop” and what it means.
Go to the profile of Joseph Szala
Joseph Szala
Apr 21, 2021
How to Create an On-Brand Restaurant Interior Design

How to Create an On-Brand Restaurant Interior Design

Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from…
Go to the profile of JP Myler
JP Myler
Apr 2, 2021
Successful Restaurant Marketing in 10 Easy Steps

Successful Restaurant Marketing in 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing…
Go to the profile of JP Myler
JP Myler
Feb 26, 2021
7 Pivotal Trends for Restaurants in 2021

7 Pivotal Trends for Restaurants in 2021

It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry — the restaurant industry — has…
Go to the profile of Joseph Szala
Joseph Szala
Jan 8, 2021
7 Restaurant Instagram Marketing Tips For 2021

7 Restaurant Instagram Marketing Tips For 2021

2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content…
Go to the profile of JP Myler
JP Myler
Dec 16, 2020
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