Provides insights from a comprehensive range of marketing topics such as branding, public relations, digital, data, strategy, and technology. Curates information on the tools, case studies, and trends that are being used by the biggest names in the world of marketing

Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands…

Having started a startup practice at India’s largest public relations firm, way back in 2013, I was…

“Tact is the art of making a point without making an enemy” — Isaac Newton

It is pretty normal for consultancy side practitioners to be in a situation where you are trying to…

I landed up in a public relations job by an accident. I was running my weekly publication…

In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry…

Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only…

“Change is inevitable. Growth is optional”, once said John Maxwell, and we all know it and yet…