Why Most Entrepreneurs Hate Fundraising — And How to Fix It

Entrepreneurs and VCs need to be more precise in the way they talk to each other.

Ross Baird
Jun 7, 2017 · 7 min read

The problem: this shorthand language is the VC equivalent of those pre-written text messages on your phone — ultimately, it’s no replacement for real communication, and something gets lost in translation every time.

The Village Capital VIRAL Pathway: Venture Investment-Readiness and Awareness Levels

Village Capital’s VIRAL Pathway. © Village Capital 2017

How it works: Defining product-market fit

How you can use VIRAL, whether you’re an entrepreneur or an investor

An entrepreneur’s enthusiastic scribblings on a VIRAL chart, circa 2016 (Source: Village Capital)

Village Capital

Blog for Village Capital. We're reinventing the system to back the entrepreneurs of the future - a future where business creates equity and long-term prosperity.

Ross Baird

Written by

Blueprint Local, @villagecapital, @KauffmanFdn. Working to back entrepreneurs and build better communities. Big fan of @UVA and @Braves.

Village Capital

Blog for Village Capital. We're reinventing the system to back the entrepreneurs of the future - a future where business creates equity and long-term prosperity.