Illustration by Oliver Makonjio

How to hire top talent when you can’t compete on compensation

Create your EVP, empower your employees, and prioritize recruiting

Create your Employee Value Proposition (EVP)

Entrepreneurs tend to be good at building great team culture and working environments, but the key step for recruiting is being able to operationalize and articulate your work culture. That’s where creating an EVP comes in.

Empower your employees to become ambassadors

One of the key benefits of building your EVP is that you are now able to equip your employees to be your ambassadors and sell your company as a place to work to their networks and strategic audiences. For IDEO.org, that has meant that as employees speak at conferences, attend industry events, and visit college campuses, they are now armed with talking points and proof points for why IDEO.org is an amazing place to work for up-and-coming designers.

As CEO, prioritize recruiting

In our research, we found that companies who tend to successfully overcome talent acquisition challenges were the ones led by CEOs who strategically prioritized recruiting in how they allocated their time and energy.

Past blogs in this series on talent:

Village Capital

Blog for Village Capital. We're reinventing the system to back the entrepreneurs of the future - a future where business creates equity and long-term prosperity.

Tim Kunihiro

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Village Capital

Blog for Village Capital. We're reinventing the system to back the entrepreneurs of the future - a future where business creates equity and long-term prosperity.