Enhancing Vimeo Events with layouts
A case study from a Vimeo designer on live streaming more flexibly.
Vimeo Events is a live streaming platform that enables broadcasters to produce and promote virtual events (see Figure 1). From custom registration to post-engagement analytics, Vimeo Events enables any business to build an audience, prepare for an event in advance, and go live easily with a browser-based, studio-quality production tool.
This article is a deep dive into the process behind adding a new feature to our product — the ability for users to lay out the content of their scene with more flexibility and customization. We’ll define the following:
- What Vimeo Events is
- An opportunity we saw to enhance the product
- The research and ideation we did to explore that opportunity
- How users felt about our ideas
- Where the feature finally landed
Exploring Vimeo Events
Vimeo Events includes functionality for pre-production, live streaming, and engagement tools.
Broadcasters can build each scene ahead of time, including pre-recorded videos, guest speakers, graphics, and interactive moments (see Figure 2). This ensures that their event runs smoothly.
Broadcasters can go live to an audience with real-time interaction, high-quality streaming, and the ability to send any piece of content to the stream at any time (see Figure 3).
When live, a broadcaster can interact with their audience using moderated chat, polls, and Q&A (see Figure 4). These tools can be set up before an event or added on the fly.