Market features of blood testing devices
Blood Glucose Monitoring (BGM) Devices are the champions of home blood testing devices. The global market for BGM Devices is forecasted to exceed $12 billions by 2020, driven by the rise of the diabetic population worldwide, which triggered the increase in demand time-effective and less invasive glucose monitoring solutions.
Delloite’s 2016 Global Healthcare Outlook states that obesity and cardiovascular diseases are as prevalent as diabetes. So why not to burst the minimally invasive express blood test designed to track your health regarding metabolic functions?
Blood glucose testing was followed by the segment of lipid panel testing. Factors attributive for the larger share of this segment include growing geriatric population that are more prone to blood-cholesterol associated ailments coupled with lifestyle changes that pronounce rise in incidences of associated cardiovascular diseases.However, home blood testing for lipid panel testing is still to grow. Few factors may contribute to the increase in demand in the market.
Shift in focus of healthcare providers
Shift in focus of healthcare providers from therapy towards early detection and prevention of diseases, especially in fields of cardiovascular and endocrinology medicine, has made the industry to witness lucrative growth of express blood testing market recently.
In the stage of product promotion, VINND TEAM will be paying attention on asserting a clear message that being conscious about healthcare and conduct preventive actions is the key for the healthy life. This message may be echoed by the ads and promos by healthcare providers overwhelmingly rotated in the media field.
Increasing levels of patient awareness
Rising levels of patient awareness about self-testing and home diagnostic tests are expected to enhance market adoption of relevant products. Especially with patients who have chronic diseases such as diabetes, cardiovascular diseases, and obesity have a long-term need for portable and reliable self-diagnostic capabilities.
VINND’s marketing team is working on launch campaign advertising strategy so that it would contribute to user awareness on both existing options and importance of preventive actions. Nevertheless, the project is focusing on weight loss market; our central message is going to be around personal healthcare.
Since the global healthcare segment is battling the cost and on the other hand aiming to advance the care quality, increase of interest towards personal healthcare may be the inflection point in the way we treat most of the chronic aka lifestyle diseases.
