20 Essential Personalization Stats for 2020

Whether you’re an agency or an exec, personalization is still the word on everyone’s lips.

Photo by Clark Tibbs on Unsplash

Delivering a better and more engaging customer experience is a key priority for brands today. Engaging your customer and making them feel special in the first few seconds is vital for:

• Building brand loyalty
• Boosting sales
• Improving market share

So whether you’re an agency selling personalization to a client, or an executive justifying personalization technology to management, here are 20 essential statistics to help you succeed in 2020!

Did you know that:

1. 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current and future success.” (Monetate)
2. 65% of customers say that personalization influences their brand loyalty. (The Drum)
3. 90% of consumers aged 18–64 said they find personalization appealing, according to Epsilon. (Epsilon)
4. Personalized calls to action convert 202% better than non-personalized ones. (Hubspot)
5. 59% of consumers who experienced personalization say that it significantly influenced what they purchased. (Infosys)
6. 37% of executives said that personalized product or content recommendations have led to increased sales and customer lifetime value. (Forbes)
7. 52% of consumers would switch away from brands that don’t personalize communications. (The Drum)
8. 74% of customers feel frustrated when website content is not personalized. (Loyalty360)
9. 16% better commercial outcomes can be expected as a result of using personalized messaging to help customers. (Gartner)
10. More than 33% of executives using personalization have seen increases in their transaction frequency as a result of it. (Forbes)
11. 22% of consumers are happy to share some data in return for a more personalized customer service or product. (Deloitte)
12. 93% of companies experience an increase in conversion rates from personalization. (EConsultancy)
13. 12% of online shoppers chose their favorite retailer because of personalized offers, showing that personalization can help to improve market share. (PwC)
14. Increases of around 35% in CTR are relatively common when personalized recommendations are field-tested against simple popularity-based techniques. (International Journal of Human-Computer Studies)
15. Almost 70% of consumers want companies to personalize their communications. (Accenture)
16. 40% of executives surveyed by Forbes said that their customer personalization efforts have maximized sales, basket size, and profits in direct-to-consumer channels. (Forbes)
17. Personalized marketing boosts customer loyalty 47% and customer satisfaction 36%. (Qualifio)
18. 89% of digital businesses are investing in personalization, including Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. (Forrester)
19. 80% of consumers are more inclined to do business with a company if it offers a personalized experience. (AdAge)
20. 15% increase in profits could be achieved in 2020 by businesses using personalization tech that recognizes behavioral intent. (The Drum)

However

74% of executives say that less than 10% of their marketing budget is dedicated to personalization!

(Forbes)

Let’s fix that in 2020!

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