How we helped Poland’s biggest charity raise €27 million
Our personalised video campaign to thank every donor went viral
We experience personalised content every day, but many of us don’t even realise it.
Companies around the world, from Instagram to Coca Cola use personalisation to grab your attention and make you feel closer to their brands.
But what about charities?
Personalisation for charities?
Most charity organisations work hard to build a personal connection with their donors. They want donors to see the impact of their donation and to feel good about giving their money.
Charities usually do this by sending documents in the mail about their impact. They run expensive TV advertising campaigns. And they do email marketing.
But we’ve seen all of that before.
Charities need to act differently to stand out and make donors feel special.
What did the charity do?
This year we worked with one of the biggest charities in Central Europe to help them stand out from the crowd!
We boosted engagement with personalised video.
The charity — the Great Orchestra of Christmas Charity (WOŚP)— raises money for hospital equipment in Poland. This was the third year of Vintom’s collaboration with the charity.
The concept was very simple. If someone gives you a donation, you thank them for it. Sounds like common sense, right?
But imagine you were donating to a charity, and a celebrity thanked you personally for your donation, mentioning your name, and telling you how much your donation was appreciated.
That would be much more effective.
How did it work?
When people donated online, we asked two basic questions:
- How much do you want to donate?
- What is your name?
With these very basic responses we worked our magic.
In the time when the payment was processing, we created a personalised video for every single donor to thank them personally!
And what about the results?
The impact was even bigger than we expected.
The campaign went viral.
People began to share their personalised videos on social media to show their friends and family that they had donated.
Then more and more people began donating online to receive their own video from the celebrity!
We generated over 430,000 totally unique personalised videos for donors.
And over 18,000 people shared their videos on social media.
The public loved the campaign:
The personalised video campaign with WOŚP will run for the whole year!
So if you want to receive your own personalised video, you can:
Donate online at WOŚP:
Go through the regular donation process and receive your personalised video.
Or use Funwisher:
Purchase a personalised video of a celebrity, such as Robert Lewandowski, and a portion of the money will go to WOŚP.