How we helped Poland’s biggest charity raise €27 million

Our personalised video campaign to thank every donor went viral

Gareth A. Davies
Feb 8 · 3 min read
Photo by Tim Marshall on Unsplash

We experience personalised content every day, but many of us don’t even realise it.

Companies around the world, from Instagram to Coca Cola use personalisation to grab your attention and make you feel closer to their brands.

But what about charities?


Personalisation for charities?

Charities usually do this by sending documents in the mail about their impact. They run expensive TV advertising campaigns. And they do email marketing.

But we’ve seen all of that before.

Charities need to act differently to stand out and make donors feel special.


What did the charity do?

We boosted engagement with personalised video.

The charity — the Great Orchestra of Christmas Charity (WOŚP)— raises money for hospital equipment in Poland. This was the third year of Vintom’s collaboration with the charity.

What is the Great Orchestra of Christmas Charity? (WOŚP)

The concept was very simple. If someone gives you a donation, you thank them for it. Sounds like common sense, right?

But imagine you were donating to a charity, and a celebrity thanked you personally for your donation, mentioning your name, and telling you how much your donation was appreciated.

That would be much more effective.


How did it work?

  • How much do you want to donate?
  • What is your name?

With these very basic responses we worked our magic.

An example of the donation page, asking for the amount and name

In the time when the payment was processing, we created a personalised video for every single donor to thank them personally!


And what about the results?

The campaign went viral.

An example personalised video for Antonina who donated 1,500 zł to the charity!

People began to share their personalised videos on social media to show their friends and family that they had donated.

Then more and more people began donating online to receive their own video from the celebrity!

We generated over 430,000 totally unique personalised videos for donors.

And over 18,000 people shared their videos on social media.

The public loved the campaign:

“When you make a donation online at #wosp2020, Jerzy Owsiak makes a personalized and constantly updated thank-you video! The digitization journey at @fundacjawosp is in full swing!”
“Hey, I made a donation to the Great Orchestra of Christmas Charity and got a thank you from Owsiak, and I know that it was recorded massively, but Jesus, I am so warm in my heart because he named me by name and I have tears in my eyes!”

What next?

So if you want to receive your own personalised video, you can:

Donate online at WOŚP:

Or use Funwisher:


To find out more about how to use personalised video in your charity to boost loyalty, engage donors, or thank patrons, get in touch here.


The personalised videos were created using the technology of Vintom | We make video personal in partnership with Funwisher.com.

Many thanks to Jarek Kuzniar for introducing us to Jurek Owsiak and the whole team at the Great Orchestra of Christmas Charity (WOŚP)!

Congratulations to all other partners, including MBank, Onet, PayU, Zrztuka, and many more who also helped WOŚP reach this figure!


To find out more about how to use personalised video in your charity to boost loyalty, engage donors, or thank patrons, get in touch here.

Vintom — we make video personal

The home of best-in-class personalized video technology for…

Gareth A. Davies

Written by

Technology Evangelist @ Vintom | On a mission to improve how we communicate with each other 💬

Vintom — we make video personal

The home of best-in-class personalized video technology for brands and agencies

More From Medium

More from Gareth A. Davies

Related reads

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade