The 2017 British 10k By The Numbers

Virgin Sport
Virgin Sport
Published in
2 min readJul 11, 2017

Here’s a breakdown of our 2017 British 10k Street Party event by the numbers:

Total number of registered participants: 11,250
Total number of finishers: 9,227
Total number of spectathletes: 15,000 + general public
Total number of runners under the age of 20: 10
Total number of different charities people ran for : 387
Total number of registered people who ran for a charity: 3,539
Total number of students positively impacted through money raised from Youth Sport Trust: 230
Total number of event staff: 76
Total number of volunteers: 231
Total number of security employed on race day: 470
Total number of customer queries answered by email: 1,967
Total number of dedicated customer service employees: 1
Total number of mist stations: 4
Total number of Lucozade bottles: 10,000
Total number of massages given by YourPhysioPlan: 190
Total number of photos tagged #british10k #virginsport: 11,264 and counting
Total number of bands and musicians: 14
Total number of tights worn collectively by The Vixens: 11
Total number of Mick Jagger Impersonators: 1
Total number of KIND Bars and Pip Organic juices consumed by volunteers: 2,000
Total number of pacers: 30
Total number of Heinz beans* in the goody bags: 2,137,050
Total number of calories per jelly baby: 22
Total number of smiles at the British 10k: 1,000,00o**

*It’s the British 10k after all!
**Rough estimate.

Next up: Virgin Sport Oxford on 8 October and Virgin Sport San Francisco on 13–15 October — and we just launched registration for Virgin Sport Hackney 2018 — score your early bird tickets now.

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Virgin Sport
Virgin Sport

The first step of a movement to play sport the Virgin way.