Guerilla Marketing in The New Age of Business
Have you ever been intrigued by a saying or a picture for a product or a service, or has an ad ever made you wonder about the universe?
Some ads and marketing strategies bombard the senses and have a way of making you indulge yourself in thoughts about very unlikely things. They also carry some sort of whimsy and make you view the colorful sides of life.
Believe it or not! That’s a strategy used in marketing that is made to specifically induce a positive emotional response so that customers will have a lasting impression of the product or service.
So you might be thinking, what is this strategy? It’s called guerilla marketing, and the term was first used by Jay Conrad Levinson, an American business writer, in his 1984 book entitled Guerilla Marketing. The book was revolutionary in helping small business owners upscale their business, and it paved the way for a new marketing technique.
So what is it? And how can you apply it to your business and get the best benefits from this strategy? Read on to find out more.
