7 Types of corporate videos that you must know
Videos are the most engaging and powerful means of spreading the message. People prefer to watch videos rather than reading a write-up or text messages to learn about information. Video messages have a lot of advantages like engaging, attracting, easy to remember the information, increases SEO, increases social media sharing, etc.
Are you a consumer or an employee looking for details about a company’s product, service, information about the company. If so, you will be interested to read the ‘About Us’ text of the company or to know more in less time you will ‘watch videos’ of the company? 90% of the people’s answer is to watch the videos. These videos are done by enterprises for various reasons like training, product demo, webinars, keynotes, etc. There are divergent categories of corporate videos. To strategize your choice of the video you need to have a clear idea about the videos. Here are some examples of different types of corporate videos that you can choose for your company to start with:
PRODUCT DEMO VIDEO
Product Demo Videos are persuasive sales tools. They provide an overview of the products and services provided by the products. An effective Product demo video provides solutions rather than specific features of the product. These videos must replicate the user experience in the demo video. To know how companies use their demo videos here is a product demo video by SAP about their Cloud Library which clearly explains the workflow in SAP and how effective it is to the consumers.
EDUCATIONAL VIDEO
Educational videos play a great role in educating the user’s on ‘how to’ use products/services of the company. This enables the consumer to engage and learn the content easily while for corporates it sustains their user base, authorizes their brand, increases credibility and enables them to connect with their audience. TIBCO has a vast library of tutorial videos, the video below shows you how corporates today educate their audiences.
INTERVIEW VIDEOS
These videos feature speakers who work at a different level in a company. The speakers are given an opportunity to talk about what the company offers to the people, terms of benefits of the company, company’s culture, about the company’s trend, company’s future plans, event promotion, etc. Interview videos have abundant influence on the marketing strategy of the company. Overall these videos provide an outline of the company’s vision, highlight new products, enhance recruiting efforts, and provide thought leadership and more.
CUSTOMER TESTIMONIAL VIDEOS
As a customer when I look at a product before making a decision on buying or not buying the product I would wish to go through the reviews of other customers about the product. Videos that show your client talking about your brand and your product; and about the experience of working with your company are Customer Testimonials. They help a lot when you need to build brand trust, and they’ll inform your target audience of how great your product is. Businesses use testimonials to build trust, so they should be a must in every video marketing strategy.
One example of such videos is seen in Akamai’s customer testimonial videos.
WEBINAR
Are you a business person looking for a development strategy? A webinar is a good answer which is dominant business ordnance for business development. The webinar is a live, virtual event that is executed online. It is an educational or instructive session that includes audio and visual communication between a speaker and attendees. Webinar enables the sharing of slides and interactive participation through chat boxes and Q&A features. It is a substantial tool for business marketing. Webinars help to create brand awareness, create new contacts, build qualified leads, create business relationships, understand the target audience, etc. To see how it looks like, Here is a webinar conducted by Juniper Networks about cybersecurity.
PROMOTIONAL VIDEOS
If a company wants to improve its sales it thinks about product promotional videos at the same time these promotional videos can also be used for internal communication in a company. Promotional videos can help to maintain a cordial relation between the employee and employer, maintain a good company culture by promoting events inside the company and registering the views of an employee about his working environment which creates a positive and energetic wave inside the company. This is also a major marketing strategy to create a good reputation for the company among consumers.
KEYNOTE VIDEO
As a host in a presentation if I have to make a stunning and memorable presentation and make my audience engaged with it I would prefer a Keynote Video Presentation. A keynote speech is delivered to set the underlying tone and summarize the core message or most important revelation of the enterprise event. Generally, in a corporate setting greater importance is attached to a keynote speech. To show you an example of what it looks like, here is a keynote video presentation done by VP of Aruba Networks.
To accomplish your marketing goals we may need a variety of video types from promotional to Demo to educational videos. Marketing strategy is endless which is supported by various videos produced in an organization. It is our wise analytical choice videos that make us attain our goals.
