We All Shine On

Vision + Voice Day 072

all the effort of trying to make photos that look like Nike ads pays-off tomorrow as I shoot for the iconic brand for the first time. I’m pretty stoked. It’s a fantastically similar feeling to that of the night before a game. My blood is pumping at an accelerated pace through my veins as I try to fall asleep. There’s a rush of imagery coursing through my brain — a flashback montage of commercials and ads and athletes and sweat and blood and determination.

And now, even in the smallest way — through just this one event — I get to play a small part in the shaping of the imagery of that iconic brand. I genuinely hope to look back on this moment as a tipping point.

Even got a nice pic tweeted by the folks @NikeChicago

Originally published at blog.chriswpestel.com on April 1, 2015.