Noe Display Font
Medium’s new logo font
The term ‘display’ is reserved for a category of type that is unapologetically expressive. When letters are large, there is room for them to wave their own peculiar flag, to project their personal voice at full volume. Noe Display speaks with clarity and confidence, but the point isn’t simply to shout. Its strong will is tempered by a graceful discipline.
Classic formal attributes of serif display type in the ‘rational’ mode include: a strong contrast between thicks and thins, fine details, elegant curves, and a vertical stress axis. This tradition goes back several generations to the showiest variants of Transitionals and Didones. Noe Display adopts these characteristics, along with features that reflect modern fashions of the mid-20th-century, such as a large lowercase and compact spacing. Beyond that genre-mixing combination, what makes this particular display face unique is the audacious way its strokes end. Large, wedge-shaped serifs come to a sharp point. Arches are capped with prominent triangular beaks. These features add a certain fierceness to the usual elegance of the genre, without detracting from its poise and finesse. It is a seamless dialog between slow, round curves and brisk, spiky terminals. The italic is especially fluid, with a blatantly cursive construction and long, tapering entry and exit strokes. Noe Display’s four weights have a nearly constant hairline weight, increasing the overall contrast as the stems thicken from Regular to Black, offering several degrees of drama and impact. This is distinguished display type with sparkle and bite.
Styles: Regular, Regular Italic, Medium, Medium Italic, Bold, Bold Italic, Black, Black Italic
Supported Languages: Albanien, Basque, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Kalaallisut, Latvian, Lithuanian, Malay, Maltese, Manx, Norwegien, Oromo, Polish, Portuguese, Romanien, Slovak, Slovenian, Somali, Spanish, Swahhili, Swedish, Turkish and Welsh
From Peter Cho, Medium:
Noe is our new Medium brand typeface. Noe made its first appearance in August, when we launched our new brand identity. Noe Display Bold is the face we used as the basis for the Medium wordmark. We’re using Noe Display Medium as the voice of Medium on marketing pages and in places where we encourage users to sign in and upgrade. When set in Noe, these messages are eye-catching and clearly set apart from the content of stories so that readers aren’t confused where an author’s writing ends and the platform begins.
Marat Sans is our new sans serif typeface. Starting today, we’re rolling it out for headlines, captions, drop caps, and pull quotes on stories, paired with our old friend Charter. It appears as the heading and subheading on story previews. […] You’ll notice, however, that Marat is doing more work for us than just in stories — we are using it across our UI on Medium too. It appears in settings, profiles, notifications, and metadata, among other places. Instead of using system fonts that can differ significantly across platforms, browsers, and operating systems, we’ve decided to employ Marat Sans throughout.
Download Noe Display Font here.
