A Marketer’s Guide To Designing Social Media Ads That Convert

Designing a social media ad campaign may be a relatively simple task for a marketer. However, if your ultimate goal is to increase conversions rather than gain a significant number of views. You need to rethink and plan your campaign strategy carefully. Your ad design is a dominant factor in determining the success of your ad. The impact will likely have on viewers and potential customers. It’s usually the ad design that converts views into sales. In this article, we’ll share a marketer guide to designing social media ads that convert.

Creating An Effective Social Media Ad

When it comes to content promotion, social media ads yield the most expandable results. With the right design and marketing approach. This promotional tool is proven to convert visitors into leads and eventually, loyal customers. Perhaps the best thing about it is that you won’t even need a big budget to make it possible. But you will need to carefully plan. Design, and advertise your ad to ensure that it will be as effective as you’d hope for it to be.

Writing A Powerful Ad Copy: Guide To Designing Social Media Ads

An ad copy is a term used in marketing and advertising. It’s a specific type of content that’s written for the primary purpose of getting the reader. Or viewer to take action or respond to the ad. Although it’s usually the visuals that attract viewers, it’s the ad copy that’ll make them stay and crave more details.

No matter how strong or appealing your visuals are. You need visitors to read the ad and eventually respond to your call to action. If you’re advertising on Facebook, for example, you need to know how to write Facebook ad copy that will engage your customers in a conversation that describes how the product or service you’re offering will benefit them.

Here are some tips on how you can write a powerful copy for your social media ads:

Provide A Solution: Guide To Designing Social Media Ads

The main purpose of your ad is to sell something, be it a product or a service. When writing your social media ad copy, never forget to offer solutions to your customers’ most common problems. How will your product or service help them with the struggles they’re dealing with? Will their lives improve if they click on your call-to-action button?

You need to keep in mind that people go through their social media accounts not because they want to look at ads. So, when they happen to bump into your campaign or post, it means you’re interrupting their intention of scrolling through their accounts. Your ad needs to be worthy of their time and to prove that, your content needs to be engaging enough to establish a connection with your customers in a matter of seconds.