How Will Voice Search Impact Your SEO in 2021

When most people type a query into Google, what do they want the search engine to do? First, they want to understand what they meant by their query. Then, they want it to show the best results that match their search query. In this article, see how will voice search impact your SEO.

However, the way we type questions into Google is very different from how we talk to our voice-controlled assistants, like Alexa or Siri. For example, if you are looking for a restaurant to dine at while visiting Glasgow, your searches might look a little like this:

How Will Voice Search Impact Your SEO in 2021

Typed search: “Restaurants near me”

Voice search: “What are the best sushi bars in Glasgow?”

When we type in a search bar, we tend to use a very keyword-based search method. On the other hand, when we use voice search, our searches become more conversational. Hence, search engines need to become very good at semantics: understanding the true meaning behind words.

How Does Voice Search Impact SEO?

The way we use language is complicated. It is not easy for machines to understand the meaning behind words because many words have multiple meanings. However, the popularity of voice has forced engines to get much better at this. Popular search engines like Google are taking the focus away from keywords and towards a consistent focus on user experience.

The question isn’t whether you should optimize but when to optimize your website for voice search. The answer is simple — NOW! It is expected that voice search will transform the future of eCommerce. So, voice shopping will reach $40 billion by 2022.

Here are some benefits of optimizing for voice search:

Top rankings: Voice search results usually rank in the top 3 positions on engine results pages (SERPs). When you optimise your content for search, you can attract more visitors to your website.

More revenue: More visitors to your website can lead to greater conversions. Eventually, more conversions can mean greater revenue.

Greater authority: When you rank for voice search and start targeting a larger audience, you boost your website’s authority in the consumer’s eyes.

3 Ways to Optimise Your Website for Voice Search

Voice search is gaining popularity quickly, but it has not yet hit critical masses. Creating some early opportunities for marketers with specific content goals. Take advantage of these opportunities with the advice of Web Integrations, a reputed SEO company in Glasgow, and optimize your website using the following three ways:

1. Optimise Your Content for Local Search

As compared to text-based searches, voice searches are three times more likely to be local searches. This makes total sense because when you’re out and about and want a quick answer to your question. It’s easy to take out your mobile phone and ask a question than to type it out.

For many businesses, local SEO is already a fundamental part of digital marketing. Local people are the people who will drop into your store and make a purchase there and then. Hence, showing up in the local search pack is essential. Especially if your business has a physical presence like a brick-and-mortar store.

The key aspect that many websites overlook is to tell people consistently that you are a local business. Ensure that you create content relevant to your local area and add local keywords into your copy.