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The Real Reason Why Customers Are Not Buying from You (Yet)
Here’s what you can learn from Liquid Death
I came across something recently that stuck with me. Visual communicator shared an article warning against dismissing humour as a marketing tool. His point was: entertainment wins. Especially in an age where every single ad is skippable.
And guess what people don’t skip? Entertainment.
The article Mark shared told the story of Liquid Death, a company selling water and flavoured beverages in cans that look like beer. They use fonts and designs you’d expect from a punk rock label or a tattoo parlour. Their slogan is “Murder Your Thirst.”
Weird so far, but also wildly successful.
At the time of writing, Liquid Death is valued at around £1.4 billion. Yes. For putting water in a can and giving it a bad attitude.
It sounds absurd. Until you look closer.
They’re not just selling water – they’re selling a story. A performance. An identity. A good laugh. And the audience are buying it all, in bulk.
In the meantime you and I, as well as most businesses out there, keep tweaking taglines, adjusting prices, or adding another boring bullet point to already overwritten product descriptions.
