VitroLabs Inc
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VitroLabs Inc

21st-Century Farming: A Manifesto

Four guiding principles for the future of animal agriculture

Cellular Agriculture

The threat of Climate change is global, with dire direct and indirect consequences. One major contributor to greenhouse gas emissions is the livestock sector. Livestock is also a leading cause of deforestation, water and air pollution, and biodiversity loss.

Photo by Louis Reed on Unsplash

We believe…

1. Traditional ≠ Natural

One of the loudest oppositions to cultivated (cell-grown) animal products is that they are “unnatural”.

Photo by Nanxi wei on Unsplash
Herds of cattle fill the pens in a California feedlot. Credit: GARY KAZANJIAN (source)

2. Alternatives are good. Replacements are the future.

We’ve had no-kill alternatives to many animal-derived products for decades now. Every year more environmentally friendly alternatives emerge.

Consumers will no longer have to choose between the environment, animal welfare, or the animal-based materials and foods that they love.

lab grown leather watch band from Vitrolabs
VitroLabs’ cell-grown leather watch band

We are not replacing leather itself, we are replacing environmentally destructive farming as the source of leather.

We believe that in order to make substantive change, replacements not alternatives, are the solution. We must find better sources for the environmentally damaging animal-derived products that exist today, and replace the destructive processes that make them.

3. Long-term impact over short-term gains

Embodied by mantras like, “Move fast and break things”, we as a species have barreled forward with disruptive ‘progress’, oftentimes without considering consequences and costs.

Photo by Markus Spiske on Unsplash

“Humans were always far better at inventing tools than using them wisely.”― Yuval Noah Harari

We understand that our technology, like so many others, has the potential to have negative consequences if we make the wrong decisions on how we use it.

We believe in a world where science and technology are used responsibly to provide a positive impact for business, the planet, and all living things.

4. Adaptation over Disruption

The word ‘disruption’ has become a badge of honor for many, with companies in the last few decades coveting ‘disruption’ as the ultimate goal.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” — Charles Darwin

The journey ahead

We’ve seen the consequences of prioritizing disruption, profit, and efficiency over sustainability.

lab-grown leather from vitrolabs inc
VitroLabs cell-grown leather swatch



VitroLabs has built the world’s first large-scale platform to grow slaughter-free luxury-grade leather from stem cells. Our technology is decoupling the leather industry from the meat industry and helping to bring humanity back in concert with nature starting with leather.

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