Empowering the Greek market with Alipay transactions

This summer, more than 150.000 tourists from China headed to Greece for their vacations, with Athens, Mykonos and Santorini being the major “hot spots”. Forecasts on the Greek tourist industry show that this number will grow exponentially within the next few years.

Contextualizing these projections, and realizing that Greece is becoming more and more reliant on Tourism, it is essential that merchants and businesses focus more on addressing the needs of the country’s visitors from China. In this light, the strategic partnership between VivaPayments and Alipay enables more than 400.000.000 Alipay users to access contactless payments while visiting Greece for the first time.

The vast network of businesses operating with VivaPayments’ payments platform, VivaWallet, will channel Alipay transactions to several touristic locations throughout Greece, allowing merchants in Mykonos, Santorini, or even the center of Athens, to receive fast, and safe payments from Alipay users.