A Legacy Brand Steps Forward Into the Future of Entertainment

Yesterday we announced our collaboration to create the Air Bud Entertainment Collectibles, a series of NFT collections based on Air Bud Entertainment IP, starting with Super Pupz, the hit kids’ show that premiered this month exclusively on Netflix.

Air Bud Entertainment is the creator of one of the most beloved children’s film series, Air Bud, and a prolific producer of a legion of franchises over the past 20 years. These properties are beloved by generations of fans including LeBron James and President Obama. Just search Air Bud on Twitter to get a sense of how embedded these characters are in our pop culture lexicon.

Air Bud Entertainment is not one to rest on its legacy, but rather is pioneering the future of entertainment, developing new pathways to connect and engage with its audiences and innovate the creation, marketing, and distribution of its content. With our partners at Mint Werx, we are delivering an NFT platform and primary storefront for Air Bud Entertainment to mint, manage and sell media-rich NFTs based on the characters and stories of the Air Bud IP.

For us, this represents a milestone use case that demonstrates Vivid’s capabilities in distributing premium IP assets through NFTs. We consider the NFT as a next-gen format for content creation and distribution — the evolution of VHS to DVD to Blue-ray to streaming to NFT — now empowering independent content creators of any size. In this first Super Pupz series, we will have the opportunity to work with Hollywood-level computer graphics (CG) animation, truly demonstrating the power of our decentralized media processing platform to build and deliver complex, advanced NFTs.

This is also about a return to genuine media ownership. For all the access and convenience that streaming has brought to us, one thing it has not been able to replicate is the singular experience of the collector. NFTs allow producers like Air Bud to create supplemental fan experiences that create a deeper engagement with content that goes beyond the runtime of a film. This project with Air Bud Entertainment is the first foray into demonstrating what NFTs can do for traditional film and entertainment.

To receive information on the Air Bud Entertainment Collectibles launch, sign up for more information at the official Air Bud NFT page.

To earn a spot on our waitlist to receive this and other NFTs, please join our Discord and enter our sweepstakes.

Link to Press Release: https://www.prnewswire.com/news-releases/family-leader-air-bud-entertainment-launches-first-ever-nft-digital-collectible-community-301523667.html