Introducing NFT+: Wraparound Immersion for Sports Collectibles
Early in the 2021 NFT boom, sports-themed NFTs proved to be a perfect gateway. For the curious sports collector and enthusiast, they were essentially digital versions of the physical baseball card. High-profile athletes like the NFL’s Rob Gronkowski launched pioneering projects, creating a series of digital collectible cards, a combination of designed art and key statistics, digitally signed by the star football player himself. Shortly after, Tom Brady announced his high-profile partnership with Autograph, a marketplace for NFT collectibles from elite athletes.
But sports is a behemoth of an industry because it is a massive media enterprise, generating millions of hours of video, audio, and other media formats. In other words, JPEGs aren’t enough. While NBA Top Shot has earned the lion’s share of the NFT sports collectible market, its short clips represent only a tiny facet of the game.
Case Study: Sports Fan Ultimate Collector Experience
Using the VIVID platform to create multimedia NFTs with NFT+ features, we can demonstrate a truly dynamic experience that will evolve how we think of sports collectibles and NFTs. The NFT derives its value through exclusive access to content not found elsewhere. As the season progresses and storylines are established, it becomes a commemorative scrapbook of the wins, losses, obstacles, and other storylines that make every season unique and memorable. All of this is delivered through a rich, multimedia, multi-asset experience made possible with VIVID’s NFT+ advanced features.
Here’s a scenario: A professional baseball team sells an NFT with NFT+ features providing unique access to premium content, delivering a regularly updated, season-long experience that tells the story of that season. The NFT starts with exclusive video interviews of players and executives, recapping the previous season and laying out goals for the new season. There are clips from the offseason, preseason, and a daily log of a team exercise and drill regimens. We get exclusive content from within the organization — both the locker room and the executive offices. Starting on Opening Day, the NFT is updated with daily video logs, providing a running commentary on key moments, wins and losses, injury updates, providing additional insight on the stories that happen along the sidelines and off the field. Highlights and lowlights, key plays, career milestones can also be attached– all recorded as video, audio, blog posts, and graphics, and updated into the NFT through VIVID’s NFT+ capabilities.
The result is a digital asset that tells the story of the season with exclusive media available only to holders of the NFT and can be sold or traded at any point in a season, before, during, or after. NFT owners can also update the NFT with their own experiences, whether it be videos of going to games, artifacts of fantasy league play or clips of victories celebrated at home with their families and friends. This is so much more than a JPEG.
Join the Evolution. Make it VIVID.
Visit https://www.vividlabs.com/ and sign up for our mailing list to stay up to date on the latest NFT+ announcements.
