StableDuel and Vivid Labs Announce Horse Racing’s First NFT Marketplace
First of its kind partnership will debut certified breeder and horse racing moment NFTs
January 27, 2022 — Vivid Labs, a full-service NFT technology and strategy provider, and the tech-forward group at StableDuel, a daily multi-race contest for live horse racing, are partnering to introduce Capallix, an innovative platform offering NFT’s from the world of horse racing. The multi-media, updateable keepsakes represent the next generation of the NFT industry and brings fans closer to the sport in a unique and unprecedented way.
At launch, the platform will be focused on a breeding/racing token that is unique to each horse and allows for unique multimedia content to be updated to the NFT holder for each horse. The experience portion of the breeding and racing tokens will grant the holder access to unique horse racing experiences (workouts, paddock visits, winners circle pictures). This will bring fans closer to the sport in unique ways and give owners, trainers, and jockeys direct monetization opportunities. Certified breeder’s tokens will be unique tokens issued in association with the birth of prominent foals. The platform will partner with tracks, trainers, and jockeys to offer unique content.
One of StableDuel’s partner tracks, Tampa Bay Downs, will be offering an NFT set ahead of the Tampa Bay Derby, and there will be exclusive releases from Hall of Fame jockey Johnny Velazquez and other popular industry professionals. Capallix will also partner with a variety of industry-based non-profit organizations to support Thoroughbred aftercare, retired jockeys, and backstretch communities.
“StableDuel is excited to be at the forefront of racing culture and technology and proud of our partnership with Vivid Labs,” said Bri Mott, Managing Partner at StableDuel. “NFTs provide untapped value and unprecedented experience to horse racing fans and the industry stakeholders.”
The partnership between Capallix and Vivid Labs takes horse-racing NFTs to the next level. Through Vivid’s multimedia capabilities and Capallix access, NFT purchasers receive unprecedented insight into the lives of racehorses, horse owners, trainers, jockeys, fans, bettors, and the racing industry.
Vivid Labs is a next-generation NFT publishing platform that allows anyone to create, manage, and sell NFTs containing multiple media files and formats. Compatible across all major blockchains, Vivid Labs offers advanced NFT+ features, the platform’s innovative solution that transforms simple NFTs into programmable multimedia experiences that are multi-format, multi-asset, permissioned, updateable, and resilient. Through NFT+, Capallix NFTs can be updated regularly, with new content added throughout the life of the NFT.
“By transforming NFTs into updatable multimedia experiences and giving token holders access to behind-the-scenes material, Vivid Labs and StableDuel are revolutionizing the way horse racing fans interact with the sport,” said Halsey Minor, CEO of Vivid Labs corporate parent Live Planet. “The launch of Capallix NFTs demonstrates significant innovation in thoroughbred racing, arguably surpassing NFT technology currently used in other professional sports markets.”
About Vivid Labs
Vivid Labs is a full-service NFT technology and strategy provider operated by a world-class team of blockchain and media experts, including digital media pioneer and renowned technology entrepreneur Halsey Minor. Vivid Labs believes in the power of NFTs to inspire transformative media experiences, create significant new value from digital assets, catalyze novel engagement between creators and fans, and establish channels for persistent communication between brands and customers. For more information, visit VividLabs.com.
About StableDuel
StableDuel is Thoroughbred racing’s most exciting game and offers a peerless social gaming platform for new and traditional fans, alike. StableDuel is committed to the long-term popularity and sustainable advancement of Thoroughbred racing through its innovative and socially inclusive community. StableDuel believes that its mobile experience drives engagement, yields growth, and creates value. For more information, visit stableduel.com; like us on Facebook; follow us on Twitter and Instagram @stableduel.
