Vivid Labs
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Vivid Labs

VideoCoin Network Rebrands to Vivid Labs, Launches Next-Generation NFT Publishing Platform

In partnership with NFT.Storage, Filecoin, and IPFS, VIVID platform mints advanced-feature NFT+ to drive next generation media experiences

November 30, 2021 — The VideoCoin Network, a full-service NFT technology and strategy provider, has announced an ecosystem rebrand to Vivid Labs. The new brand identity comes as Vivid Labs embraces its mission to be the vanguard of NFT innovation and drive wider mainstream adoption of NFTs as a media format.

Creators of VIVID, the next generation NFT publishing platform that allows anyone to create, manage, and sell multimedia NFTs. Compatible across all major blockchains, Vivid Labs offers advanced NFT+ features, the platform’s innovative solution that transforms simple NFTs into programmable multimedia experiences that are multi-format, multi-asset, permissioned, updateable, and resilient.

Additionally, NFT+ enables developers to package multiple rich media assets into one master container that can be parsed and sent to the compatible NFT marketplaces of their choice. NFT+ is the next generation for the NFT industry, bridging the NFT marketplaces and greatly expanding functionality.

“As VideoCoin cemented its identity as a full-service NFT provider, pioneering advanced capabilities and transforming NFTs into multimedia experiences, we recognized the need for a name that encompassed our vast capabilities,” said Halsey Minor, CEO of Vivid Labs corporate parent Live Planet. “Under our new name, we are excited to launch VIVID, a platform that addresses the complexities of the NFT revolution in a comprehensive, easy to use software platform that enables more complete and dynamic NFT experiences and paves the way for brand new use cases and business models.”

In conjunction with the announcement of its rebrand, Vivid Labs also announced the launch of its NFT publishing and management platform VIVID, available in two versions: VIVID Open, an open-source solution enabling developers to quickly and easily deploy their own NFT marketplaces featuring video NFTs, and VIVID Pro, enabling a wide range of feature-rich NFT+ implementations for enterprise. Both versions integrate with NFT.Storage — powered by IPFS and Filecoin — for secure, reliable asset storage. With either VIVID Open or VIVID Pro, rather than spending months building proprietary solutions, brands may accelerate their time to market through VIVID’s white-label, turnkey technology solutions. VIVID is fully compatible and supports all major protocols, allowing users to mint and sell NFTs on the blockchain and marketplace of their choice.

“The Filecoin community is committed to providing a decentralized, permissionless solution to store the information and assets that people value most,” said Colin Evran, Ecosystem Lead at Protocol Labs. “In the next frontier of NFTs, it’s paramount that we have partners like Vivid that empower developers, artists, and brands to not only create NFTs but to feel truly secure in the resiliency and durability of their assets. After almost a year of hard work together, we are so excited to finally unveil this incredible new platform that will propel us into the future of multimedia.”

“NFT.Storage is thrilled to partner with Vivid Labs as they enter the next evolution of NFTs,” said Jonathan Victor, Partnership Lead at NFT Storage. “The innovative capabilities that VIVID enables are exactly what the NFT world needs to inspire inventive media experiences and advance NFTs as a next-generation consumer product.”

About Vivid Labs

Vivid Labs is a full-service NFT technology and strategy provider operated by a world-class team of blockchain and media experts, including digital media pioneer and renowned technology entrepreneur Halsey Minor. Vivid Labs believes in the power of NFTs to inspire transformative media experiences, create significant new value from digital assets, catalyze novel engagement between creators and fans, and establish channels for persistent communication between brands and customers. For more information, visit

About NFT Storage

NFT.Storage lets developers store NFT data on decentralized networks easily, securely, and for free powered by IPFS and Filecoin.

About Filecoin

Filecoin, the world’s largest decentralized network, allows users to store, request, and transfer data via a verifiable marketplace with the goal of providing a robust foundation to store the world’s most valuable data sets. An alternative to costly cloud storage, the Filecoin network offers efficiently priced and geographically decentralized storage, minimizing financial barriers, and allowing users to take advantage of its unmatched network capabilities.



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