Our Favourite Podcasts; whether Flash Briefings are Better; and the Correlation Conundrum #InternationalPodcastDay
Podcasts seem to be a polarising content form. Some lap up hours of the news or personal development discussions (not just Tim Ferriss but a good place to start); others use them to unwind through laughing at ridiculous conversations or getting their binaural beats on.
What we’re listening to at Vixen Labs: Our #InternationalPodcastDay recommendations
VOICE & AUDIO
- The Voicebot Podcast — news, research, and analysis into the intersection of Voice and AI
- Twenty Thousand Hertz — “the stories behind the world’s most
recognizable and interesting sounds”
- VUX World — interviews with Voice First leaders sharing practical tips
- Inside VOICE — behind-the-scenes of the world’s largest voice tech event
LIFE & DEVELOPMENT
- The Sanctus Podcast on Mental Health — “shares people’s mental health stories and discussing essential mental health topics”
- The Ground Up Show — “a podcast that inspires creatives to make meaningful content & pursue their passions”
- On Purpose with Alex Beadon — alternating guest and solo episodes guiding entrepreneurs through their daily challenges
BUSINESS & MONEY
- Sex Power Money with Sara Pascoe — an accompaniment to her book, Sara interviews people with experience around sex work
- Fintech Insider by 11:FS — “the #1 business podcast for fintech innovators, influencers, and those eager to learn”
- Without Fail — “candid conversations with people who have done hard things: what worked, what didn’t and why”
- Answerable Questions with Questionable Answers — a comedic but thoughtful take on all sorts of big life questions
Of course, we couldn’t resist the opportunity to share some podcasts (and, okay, a radio show) the Vixen team have appeared on:
Inside VOICE: Voice in Europe and How A Business Uses Voice with James Poulter, CEO of Vixen Labs…
Today you'll hear Keri Roberts interview James Poulter, the Voice Summit Program Director and and the CEO and…
BBC Radio 4 - The Media Show, "Hey Media Show, tell me about smart speakers"
What the rapid growth of virtual assistants in the home means for you. Around 20% of UK households now own a smart…
Voice first brand strategy with James Poulter * VUX World
This week, we're chatting to the ex-Lego frontier-seeking, Vixen Labs-venturing, Voice2 fire-starting…
Should I make a Flash Briefing or a Podcast?
We’re asked that question a lot, especially given that some people think podcasts need to be shorter to really take off on smart speakers (more on that later…).
The best audio experience for your listener depends on exactly what you’d like to offer them.
If you’d like your audience to consume your content in a fixed location, on the the day of publishing, a flash briefing is probably your best way forward — these short daily updates are a great way to maintain a connection with your audience.
If you would prefer your listeners to consume your content anywhere however, and choose which episodes to listen to and when, a podcast is your port of call — particularly if you have access to plenty of knowledgable voices in your industry to speak with.
The opportunity of an immature industry
One survey found that the most popular response to the question: “What are you typically doing when you’re listening to podcasts?” from regular podcast listeners is “hanging out at home”.
That’s where your smart speaker likes to hang out too, of course. 74% of users engage with their speakers while doing household chores, 66% when cooking & 59% getting ready for the day.
So it could seem obvious that any increases in podcasting and smart speakers would go hand-in-hand, right? We would expect there to be a link between increasingly popular audio content (the number of podcast listeners has nearly doubled in five years) and people listening to it on increasingly popular audio devices (19% of Brits are predicted to own a smart speaker by the end of 2019).
Radio and music feature in the top ten speaker requests, but podcasts are nowhere to be seen. The Spring 2019 Smart Audio Report also revealed that there isn’t much difference in people believing they listen to more or less audio since getting a smart speaker:
There are a few theories for why there isn’t an overwhelming link between podcast consumption and speaker ownership:
- length — podcast episodes can stretch over hours (great for plugging in and zoning out) but Podnews’ Editor James Gridland predicted that “More shorter-length sub-five-minute podcasts will be made — these work well on smart speakers, and respect listeners’ time.”
- place — listening to a podcast requires a level of attention that smart speakers users may not be looking for; background music, radio and utility usage are a better fit (take a look at the Workshop Coffee skill for an example of this)
- discoverability — it’s not easy to stumble across podcasts while using a speaker, though in countries like Canada where Google Home dominates the market, we see stats like podcast listeners being twice as likely to own a smart speaker, possibly due to better searchability
We think the confusing statistics and differing explanations can only point to one conclusion: the immaturity of the two industries. Plus, as we were all taught in high school, correlation does not imply causation. Still not convinced? Check out these hilarious graphs:
15 Insane Things That Correlate With Each Other
Why do these things correlate? These 15 correlations will blow your mind. (Is this headline sensationalist enough for…
If you’d like to investigate how podcasts, flash briefings and audio content can form the start of your voice strategy , think about booking one of our workshops or drop us a line on firstname.lastname@example.org