This map shows the distribution of Hummingbird species and the locations of Protected Areas.

Inspiring action with data and design.

Forging emotional connections to global data sets.

Camellia Williams
Jul 8 · 5 min read
The Half-Earth Project Map is a high-resolution, dynamic world map and decision-support tool that guides where place-based species conservation activities are needed the most to save the bulk of Earth’s species, including humans.
A view of Uluru-Kata Tjuta National Park in 3D captures the size and uniqueness of this culturally important sandstone monolith.

But how do you create an emotional connection with data?

Our approach is design that delights. The Half-Earth Map is a beautiful 3D globe that invites its users to explore our beautiful planet. When people first see the globe, they want to play with it. Spin it. Zoom in. Find their favourite places. As they fly across the planet and see mountains rise up before them, delight and curiosity blooms in their minds. It’s this delight that leads to exploration and the digestion of new information.

The Half-Earth base map with no added data layers.
Selected data layers are identified by a coloured spot in the menu.

Beneath the surface.

The Half-Earth Map leverages the built-in webGL functionality of modern browsers, which taps into your laptop’s graphic card computing power to render 3D scenes. This, added to server-side calculations on Esri’s services, makes the whole map experience smoother and more performant.


Vizzuality Blog

Posts on data design, user research, open data, and software development. We create tools and applications with a lasting benefit to society and the environment.

Camellia Williams

Written by

Lead Writer at Vizzuality.

Vizzuality Blog

Posts on data design, user research, open data, and software development. We create tools and applications with a lasting benefit to society and the environment.