TMI: Don’t let too much data leave you in the dark.

LandGriffon
Vizzuality Blog
Published in
4 min readMar 23, 2022

LandGriffon collates data about company supply chains into one accessible dashboard. Map supply chains, benchmark data, and estimate potential environmental risks.

Every day, household names and multinational corporations are throwing their weight into new initiatives to lower their emissions and reduce deforestation in their supply chains. But the gulf between zero-deforestation announcements and measurable action remains significant and sometimes too much data is to blame.

LandGriffon can help companies turn promises into progress.

A glimpse at the LandGriffon platform.

In an Ocean of Data, Keep your Head Above Water

It’s been said that greenwashing is the new climate denialism, and no one wants to be accused of being a climate denier. Companies operating a long-tail supply chain might have a different perspective on the issue than journalists, but that won’t stop accusations of greenwashing being published.

Trying to understand the who, where, and what of deforestation and environmental risks across an entire supply chain is extremely difficult. Many manufacturers, and companies that sell products, may not know the actual origin of all of the constituent parts of a given product; they may buy them from traders or through other intermediaries. These constituent parts may cross multiple hands before they reach yours, but the company is still accountable.

So how does a company rein in a long-tail supply chain? It would appear that the answer’s a profusion of data, which sounds great, but too much data can obscure the real insights. Between the micro and macro approaches, private data, open data, satellite and drone based remote sensing, certification schemes, AI processing and other methodological considerations, making sense of it all is a task in itself.

TTP Supplier Relations — East Kalimantan, Indonesia

Abundant Solutions, Unified

If companies don’t know what to do with all the data they’ve got, how on earth are they going to identify opportunities and take decisive action?

Surely one platform centralising information is better than a thousand competing ones.

At a time where we’re in urgent need of collective, sustainable action, it’s no tragedy that there are a thousand competing technologies driving innovation, yet this can distract energy from the vital decision making that’s needed.

Implementing solutions shouldn’t be like solving a jigsaw puzzle. Companies want their information in one place so they can focus on the real puzzle; using this information to move forward sustainably.

The EU-funded LandGriffon project, a partnership between Vizzuality and Satelligence that’s supported by SEI institute, is looking to help companies escape the maze of solutions to supply chain performance management with its accessible, business-centric approach.

By pooling all of the relevant data about a company’s supply chain into one place, LandGriffon gives companies the breathing space to plan data-driven interventions, facilitate better forecasting, improve supplier choices, and plot out clearer, evidence-based paths towards their environmental targets.

LandGriffon’s approach emphasises trust and transparency. It’s open source, our methodology is public, and the software is designed to incorporate additional data sources. It brings public, private, procurement and NGO data and expertise together into one place, leveraging the collective knowledge of the sustainability community.

Though LandGriffon is capable of showing companies as many inputs as they’d like, LandGriffon also leans into its position as an intermediary for the wider sustainability community of NGOs and academics to provide companies with advice on how to best tackle supply chain issues. It’s predicated on the understanding that if the entire community is pulling in the same direction, we’ll all find it a little easier to achieve our goals.

Forest Cover Change and Palm Oil Plantations — Riau, Indonesia

If your Supply Chain is the Forest, Data’s the Trees

The magic of LandGriffon is it presents all of its data geospatially, as above. It collates and clarifies company data to provide them with a bird’s-eye view of their supply chain and a transparent image of how they’re doing on their environmental commitments. Geospatial presentation of data clarifies a company’s supply chain allowing solutions to shine through and making insights accessible to everyone.

When it comes to climate action we’re at a tipping point. While companies are doing all they can to open up supply chains and operate with unprecedented transparency and trust, sustainability expertise is more valuable than ever; communities are forming that recognise both the long and short-term challenges ahead. Yet the actions companies can take are limited if their accountability is tarnished by a lack of usable data. Business-centric platforms like LandGriffon simplify the process of supply chain environmental risk management for companies.

Don’t drown in a deluge of data, make data-driven decisions instead.

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