2024 Customer Trends: Stay Competitive in a Crowded Market
There is no better predictor of business success than knowing your customers and their needs. These customer trends will set your business up for sell-outs in 2024.
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Customers are busy crafting their New Year’s Resolutions, which means it’s time for businesses to undertake their projections for the year ahead.
The best place to start is understanding your customers and their behaviors. This article provides an insight of what are the expected trends in 2024. Analyzing these behavioral patterns in your customers is a crucial starting point for shaping your marketing and business strategy for the upcoming year.
I divided the trends into four main categories: The Self, The Environment, The Tech, and The Politics and Economy. Each trend category includes sub-trends in customer behavior. There is a Takeaway section below each trend, which serves as an inspiration on how to take advantage of the trend as a business owner.
