Measure What Customers Feel About Your Brand

The feelings your customers share for your brand can (and must!) be measured with perception metrics. Here is how.

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Your brand is what your customers think it is. So, to measure its performance, you need to understand how they feel about it.

You can measure how customers perceive or feel about your brand with perception metrics.

This article outlines seven perception metrics and explains how to derive and use them.

What are perception metrics?

Perception metrics measure what feelings customers share for your brand.

Perception metrics measure the progress toward brand performance objectives. Few examples of brand related goals are: reinforcing brand positioning, establishing brand authority, driving brand loyalty, increasing customer confidence, and enhancing brand reputation.

Every marketing campaign and long-term strategy your brand employs aims at shaping your customer…