Red Flags in Marketing Agency Selection
In the dynamic world of marketing, choosing the right agency can make or break your business. But how do you separate the trustworthy allies from the shady operators?
This article is a section of Vizzuell’s InVision Newsletter I sent to our subscribers last month.
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Imagine this — while on a search for a marketing agency, you face “marketing characters” that are more a comedy show than serious business partners.
Here are six types of marketing professionals/agencies that you don’t want to end up with:
The Optimist 🌟
You are on a call with this agency, and before you can say “marketing strategy,” they’re painting a picture-perfect vision of your marketing success.
Hold on! Crafting a solid plan takes more than just a few minutes.
Beware of agencies that rush into promises without truly getting to know your business inside and out.
The Pessimist 😞
Have you ever met someone who believes success is directly proportional to the size of your wallet? That’s the pessimist.
But let’s set the record straight: marketing isn’t just about throwing cash at ads. A good agency will work with you to craft a comprehensive strategy that fits your budget and goals.
Ads are just one piece of the puzzle, and if they’re not feasible for you right now, fear not! There are plenty of other tactics out there that won’t break the bank. Whether it’s content marketing, email campaigns, or social media engagement, a skilled agency will tailor their approach to your unique situation.
So don’t let the pessimists get you down — there’s always a way to make marketing work for you!
The Limited Access Marketer 🔒
You’re knee-deep in marketing campaigns, but when it’s time for an update, all you get is a bunch of numbers on an Excel sheet. And these numbers mean next to nothing to you. A reputable marketer should provide insights alongside the numbers.
It’s also not uncommon to encounter agencies that hold your accounts hostage, leaving you in the dark about what’s going on behind the scenes. Transparency is the key to any successful partnership, so don’t settle for anything less!
The One with Shady Pricing 💸
Picture this: you finally receive an offer from the agency, but deciphering the pricing feels like solving a riddle.
Every business owner deserves clarity when it comes to costs. If an agency can’t break down its pricing structure for you, it’s time to wave goodbye.
The Promotion-Focused Marketer 📢
Social media posts? Just fluff, according to this marketer.
Don’t underestimate the power of a social media strategy — it’s more than just memes and hashtags.
Remember, when potential customers are in the research phase of their journey, they’ll likely check out your social media profiles. Imagine their disappointment when all they find are generic “good morning” pictures #MondayMotivation.
A strategic approach to social media can make all the difference in shaping your brand’s online presence and attracting the right audience.
The One with the Software 💻
Beware of the agency that promises overnight success with SEO tricks. You see a sudden surge in traffic, and once you part ways, it’s like your website never existed.
Remember, SEO is a long game, not a quick fix.
These marketers use software to generate fake traffic, tricking both Google and the client into believing there’s a flood of visitors. But when the partnership ends, so does the influx of traffic.
Don’t fall for this — choose a marketing partner committed to building genuine, long-term results.
So, there you have it, Entrepreneur! Don’t let the appeal of quick fixes or flashy promises fool you. Choose your marketing partners wisely and watch your business thrive.
Stay sharp,
Victoria
As always, I hope this article and everything we do in VIZZUELL contribute to building your successful brand. If you’d like to explore your unique marketing needs - reach out at letstalk@vizzuell.com or book a free meeting.
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