TikTok Ban — Now What?
Check out a few quick tips on effectively preparing your business for the TikTok ban.
This article is a section of Vizzuell’s InVision Newsletter I sent to our subscribers last month.
InVision is our attempt to support business owners who want to bring positive change through their products.
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Monthly Perspective: Expert insights on hot marketing topics
Inquire&Inspire: Ask marketing questions and inspire the community
Marketing To-Do List: Actionable tips for successful marketing
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From the Blog: Friend’s link to all my Paid articles on Medium
This month’s Perspective:
Hey there, Entrepreneur!
With a potential TikTok ban on the horizon, it is time to consider how this could impact your business.
Here is my take on what to expect and how to navigate the uncertainty.
Understand the Impact
If you operate in the U.S. and TikTok is your primary communication channel, prepare for disruptions. And it is not just U.S.-based businesses — international companies using TikTok to reach U.S. customers could also be affected.
Expect Changes in the Social Media Ecosystem
As creators migrate to other platforms like YouTube and Instagram, the competition will increase, potentially driving up advertising costs. Consider diversifying your marketing strategy to avoid over-reliance on any single platform.
Why Some Businesses Are Vulnerable
Businesses likely to be hit hardest by the ban often lack a cohesive marketing strategy. Relying on one platform without control over its future is risky. Let this be a wake-up call to create systems that drive sustained growth so you guide your business with intention rather than just going with the flow.
Get Ready
Here are some actionable steps to help you prepare:
• Build an Email List: Convert your TikTok followers into email subscribers to maintain direct contact with your audience.
• Diversify Your Channels: Identify alternative platforms your audience uses and develop a multi-channel strategy. Remember, social media is a tool — not the foundation of your business.
• Make the Most of TikTok While It is Here: While you still have access, reinforce your brand, direct traffic to your website, and grow your email list.
• Future-Proof Your Marketing: Now is the perfect time to diversify your content strategy.
• Learn from the Experience: Use this as a chance to refine your overall marketing strategy, focusing on long-term growth.
Final thoughts
You are a business owner, not an influencer. Use social media platforms to show your brand, connect with people who relate to it, and direct them to your communication channels.
Don’t build your business around platforms. Use platforms to help you build your business.
Stay agile,
Victoria @Vizzuell
This article, and everything we do in VIZZUELL, is our attempt to empower you to create change through your brand. If you want us to take the conversation further and discuss your unique marketing needs, reach out at letstalk@vizzuell.com or book a free meeting.
If you find this article thought-provoking, I look forward to seeing you on LinkedIn. I share bite-size branding and marketing insights there every week.
