The Importance of Risk Management in Project Success

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The Dual Nature of Risk in Project Management

In everyday language, risk is often defined as the possibility of something bad happening (1). That common belief carries only a negative aspect of risk. Does this mean that all risks have only downsides? Well, not exactly. Let’s have a look at the concept proposed by The Project Management Institute (PMI). This authority describes risk as an uncertain event or condition, that if it occurs, has a positive or negative effect on a project’s objective(2). PMI’s definition refers to the duality of risk form in that sense that risks can be categorized into positive risks (opportunities) and negative risks (threats).

Risk Management: A Proactive Approach

What is risk management in the context of the above? It’s a process of looking for potential problems and opportunities and confronting them. Risk management involves identifying, analyzing, and responding to risks throughout the project lifecycle to ensure the achievement of project objectives. It promotes a proactive approach instead of reactive one. In other words, we should take actions BEFORE a risk occurs, rather than responding to the risk AFTER it arises.

Believe it or not, but effective risk management plays a crucial role in determining the success or failure of a project, regardless of its size. Let’s explore further the essential factors that make risk management so significant.

The importance of Risk Management

  1. Cost savings: Preventing risks is generally less expensive than dealing with the consequences of events that have already occurred. By identifying and addressing potential risks early on, organizations can avoid costly reactive measures and instead focus on lower-cost preventive actions.
  2. Anticipating and managing changes: Risk management helps organizations anticipate and manage potential changes that may affect the project’s progress. By identifying risks early on, project managers can take proactive measures to address them before they become major issues.
  3. Improving decision-making: Effective risk management enables better decision-making across the organization by providing insights into potential risks and their impacts. This allows stakeholders to make informed decisions about resource allocation, contingency planning, and other aspects of project management.
  4. Realizing opportunities: Risk management not only focuses on avoiding or mitigating threats but also on identifying and capitalizing on opportunities that can benefit the project. By actively managing both positive and negative risks, organizations can increase their chances of project success.
  5. Creating awareness: Risk management serves as a valuable tool for generating awareness of potential uncertainties and their impacts on project outcomes. This heightened awareness can help prevent surprises and enable more effective project management.

Risk Management as a Culture

In addition to the importance of risk management, it’s essential to recognize that risk management it’s not something that gets checked off as a to-do list. It’s a continuous activity which should be continuously enhenced through lessons learned.

I like the idea, that risk management is a culture, rather than a process. It emphasizes the importance of creating a risk-aware culture within an organization. This means that risk management should not be viewed as just a set of procedures or processes to follow, but rather as a mindset and way of doing business that is integrated into the company’s values and beliefs.

(1) Cambridge Dictionary: https://dictionary.cambridge.org/dictionary/english/risk

(2) Project Management Institute. (2013) A Guide to the Project Management Body Of Knowledge (PMBOK Guide).

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Sonia Bednarska
VMLY&R Poland | Technology Centre of Excellence

Results-oriented Project Manager and certified Professional Scrum Master providing services for highly recognized global brands.