Building Great Technology Starts with Building a Great Team, Part 1

Mandy Cornwell
Jan 11, 2018 · 7 min read

You spoke about several methods and mindsets that resonated with me as a UX professional. To give some context, how would you describe Pragmatic Marketing?


Can you share a bit about your background and role at Pragmatic Marketing?


In our training, you simplified the roles by explaining the product team collects and quantifies the problem, and design and development solve the problem. In my experience, the UX role often bridges into problem identification, as well as problem solution. Can you speak to your thoughts on the roles and how product, UX and development work together best?


Another key point I feel is crucial to successful teams is the concept of “Enlightened Teams vs. Agile Teams vs. Development Factories,” which succinctly explains many of the problems organizations face today. What are enlightened teams, and what steps should a company take to evolve development orgs from development factories to enlightened teams?


What benefits will the company see from having enlightened teams?

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VMware User Experience

Here, we explore the continually evolving discipline of user experience (UX) across a myriad of topics, from design and methodology to user research and new trends.

Mandy Cornwell

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Leading design teams with a focus on constant learning and growth, high quality design, and a healthy sense of humor @ VMware AirWatch

VMware User Experience

Here, we explore the continually evolving discipline of user experience (UX) across a myriad of topics, from design and methodology to user research and new trends.