VMware Design
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VMware Design

Building a Robust Accessibility Program

VMware is building a new high-impact accessibility program for its customers with disabilities

The disability is not the barrier. The barrier exists solely because the software or content fails to account for the wide range of abilities and needs of their users

In January, I joined the VMware Design team as the Head of Accessibility. I frequently describe myself as having the “perfect storm” of a background to be in accessibility. I have degrees in computer science, law, and business, and I have a daughter with significant hearing loss. While I am also a wheelchair user resulting from some congenital issues, it is actually my daughter’s experience that led me to first being an advocate for the deaf, and then to digital accessibility. Most recently, I am known for starting the accessibility program at McDonald’s and running it for 3 years. I hold multiple accessibility certifications.

Why Accessibility?

If you aren’t familiar with accessibility, you may not understand why it is worth a specific effort and department.

  1. Accessibility is a good business opportunity. If someone with a disability has the choice between an accessible product and an inaccessible one, chances are they will choose the accessible product.
  2. Accessibility is required under Section 508 and other international laws and regulations. Section 508 is the law that governs sales to the US federal government and anyone who receives federal money (states, municipalities, hospitals, universities, etc.) There has been a great deal of litigation recently over accessibility, and the vast majority of the lawsuits are being decided in favor of the plaintiffs with disabilities.
Six phases of VMware a11y. Remediation @ Bottom, Compliance, Automation, Innovation, Personalization with training throughout
The six phases of accessibility at VMware

Six Priorities for a New Accessibility Program

When building a new accessibility program from scratch, there are six priorities that need to be assessed

1. Compliance

The first priority is always compliance, but compliance should not be the ultimate goal. The standard in the US is WCAG 2.0 Level AA. Internationally, new laws seem to be adopting last summer’s update which is WCAG 2.1 Level AA. Most of the new requirements in the update pertain to native apps, but there are a few that relate to HTML pages.

2. Remediation

Once the gap analysis is completed, then the product teams have to fix the bugs. This must be a tightly closed loop, preferably involving a test/retest cycle with retesting involving native users of assistive technology.

3. Automation

The best way to make sure that your product doesn’t backslide into noncompliance is to:

4. Innovation

One of my current favorite accessibility-related subjects is on how to successfully incorporate users with disabilities in UX research. I recently co-presented on this topic with David Fazio at CSUN this year (standing room only) and also presented a VMware-specific version of this talk at SHAPE, an internal VMware design conference. Additionally, the accessibility team hosted a poster session at RADIO (an internal R&D VMware conference) where we talked to literally hundreds of VMware employees about the importance of, and need for, accessibility.

5. Personalization

Personalization designed around the needs of people with disabilities are one way to go above and beyond WCAG 2.1 Level AA. It generally takes people with disabilities using assistive technology three to five times longer to complete the same on-line function such as filling out a form as it does people without disabilities. By reducing the amount of required interaction, it is a usability win for people without disabilities, but it is a huge win for people with disabilities.


The reason training is next to the pyramid is it is a process that happens throughout the first five priorities. We’ve been holding training sessions for product managers, designers, engineers, and QE teams who need to understand accessibility and assistive technology to implement it correctly in our products. We have taken advantage of every opportunity to spread the word about accessibility through many different corporate communications. Digital accessibility is one of the three pillars of the VMware Disability Power of Difference group, which I am proud to be co-leading.

Sheri speaking on stage at our design conference about recruiting users with disabilities for research
Sheri Byrne-Haber speaking about UX research with people with disabilities at VMware SHAPE design conference

Accessibility @ VMware

We have already taken enormous steps in getting the word out about accessibility across the company. While there is still room to grow, we have already made great strides in improving accessibility in our Clarity design system.

Cartoon outlines showing the five senses with the VMware accessibility logo and “We are Hiring”
Illustration by Stela Stamenkova



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Sheri Byrne-Haber, CPACC

LinkedIn Top Voice for Social Impact 2022. UX Collective Author of the Year 2020. Disability Inclusion SME. Sr Staff Accessibility Architect @ VMware.