Design Participation at Conferences

Laurel Beyers
VMware Design
Published in
2 min readDec 15, 2023

Season 1, Episode 12 of the Enterprise Design Podcast, brought to you by VMware Design

Picture of Deanna Shaw

Deanna Shaw, a long-serving design leader with 28 years in the field, brings her expertise to the forefront as she champions innovative teams in shaping the future of enterprise design. With a background that includes leadership at IBM, where Deanna spearheaded the Watson Internet of Things design division, she has honed her skills in navigating the intersection of design, technology, GenAI, and cognitive psychology. Currently, as the Principal Designer at VMware, where she works diligently across teams, guiding a cohesive and seamless user experience for all VMware products. Her remarkable leadership has left an indelible mark on projects such as the design of VMware Multicloud solutions, Clarity Design Systems, and design participation at conferences.

In this episode, we chatted with Deanna about getting design involved at company conferences and the impact that can have. We discussed:

  • The different opportunities conferences provide for UX designers and researchers
  • How VMware Design has evolved it’s participation at the VMware Explore Conference over the years
  • Getting support and budget for design to be at a company’s conferences

Listen below or on any major streaming service:

*Opinions shared are the individual’s own and not the views of VMware as a company.

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Laurel Beyers
VMware Design

Sr Product Design Manager @ VMware | Co-host of the Enterprise Design Podcast brought to you by VMware Design